Cleverbridge Strengthens Growth Services with Influencer Marketing for Software Brands

Powered by Later, the new offering helps software and SaaS companies drive demand, improve conversion, and grow revenue through creator and influencer programs.

Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, today announced a new influencer marketing offering designed to help clients build trusted creator partnerships as part of a broader demand generation strategy. Supported by Later’s creator marketing platform, the offering adds a new capability to Cleverbridge’s suite of growth services, which already includes affiliate marketing, retention marketing, and conversion rate optimization.

The launch reflects a broader shift in how software companies create demand. As paid acquisition costs rise and buyers look to trusted voices before making purchase decisions, influencer marketing is becoming more relevant beyond traditional consumer categories. For software companies, the opportunity is to apply influencer marketing in a way that supports more considered buying journeys, where customers often need confidence in product fit, technical compatibility, pricing, and long-term value before they convert.

“Software buyers have more ways than ever to discover, compare, and evaluate products, especially as AI changes how people search for information,” said Richard Stevenson, CEO of Cleverbridge. “For software brands, the opportunity is to show up in trusted channels and give buyers the third-party validation they need to move from interest to purchase. By adding influencer marketing to our growth services, we’re giving clients another channel to build cost-efficient demand, improve conversion, and create more scalable digital revenue paths.”

The offering gives Cleverbridge clients access to influencer marketing capabilities through Later’s creator marketing platform, which reaches more than 20 million creators globally. Cleverbridge brings those capabilities into a growth services model supported by its existing network of more than 350,000 affiliate partners, helping clients expand from affiliate marketing into creator-led demand while managing performance across both channels.

Clients can choose between managed and self-directed models based on internal resources and program goals. In the managed model, Cleverbridge’s team of experts runs influencer programs directly, applying affiliate marketing experience to improve cost efficiency, conversion, and program performance. In both models, clients can manage influencer activity alongside existing affiliate and digital commerce programs, making it easier to see how each channel contributes to growth.

The influencer marketing offering is available immediately to new and existing Cleverbridge clients. To learn more about how software companies can use influencer marketing to build trusted, measurable demand, read the latest Cleverbridge blog post.