Cyncly drives 131% growth with simplified ecommerce

How Cleverbridge helped the global software provider modernize its operations and scale online orders.

The challenge

Cyncly, a global leader in design, business management, and ERP software for kitchen, bath, and cabinet manufacturing, remodeling, and renovation industries, serves a diverse set of clients — from small business to enterprise — across continents. Its small business segment, comprised of entrepreneurs and independent contractors launching or expanding a company, has become a key catalyst in Cyncly’s scalable ecommerce growth.

Cyncly is actually the story of multiple brands in the “spaces for living” industry. It started in 2022 when two software companies — 2020 and Compusoft — merged as one, with a mission to become “the ultimate platform for connecting designers, retailers, manufacturers, contractors, and consumers together to make spaces amazing.” Cyncly has since acquired multiple vendors in the space, including Mozaik Software, a leading provider for the custom cabinet market. 

Before the merger, in 2016, Canadian-based 2020 was experiencing a good deal of friction with its high-touch, mostly manual sales motion. Having not implemented ecommerce yet, the company was capturing leads through its website, which often led to more admin work for its sales team than selling. Considering customers had to access 2020’s software products through a hardware dongle (i.e., a shipped USB device), it would often take weeks for services to become fully implemented. 

While an ecommerce transition was inevitable, 2020 needed a partner that could move fast, and scale even faster. They need a payment solution that could eliminate manual processes, accommodate complex billing logic, and do so across the company’s expansive array of markets covering multiple unique contracting industries.  

Furthermore, the company sought to improve its marketing and retention efforts, covering every phase from onboarding to renewals. With a growing emphasis on long-tail, small business pipeline, it was important to emphasize self-service options that could accommodate customers at multiple touchpoints.

The solution

A nine-year (and counting) partnership began when 2020 first linked up with Cleverbridge in 2016 to help launch its ecommerce business. It involved replacing a human-led quote and fulfillment process with a fully digital buying experience — going from shipped hardware to software access codes, introducing online user management, and building an integrated customer portal. Customers could now purchase and activate software instantly: no dongles, delays, or admin overhead required.

“Since the platform focused on digital products and software, Cleverbridge stood out as being superior to standard solutions,” noted Benoit Marchal, Director of Customer Experience Operations & Ecommerce at Cyncly. “Leveraging a merchant of record (MoR) model, a truly all-in-one solution, also helped remove tax compliance and collection from the equation. It allowed 2020 to scale through ecommerce with a focus on enhancing the customer buying experience.”

When Cyncly acquired Mozaik in 2022, the company once again turned to Cleverbridge. Prior to the acquisition, Mozaik relied on a low-cost frontend ecommerce interface paired with a highly manual backend. Processing roughly 7,000 monthly subscriptions required around-the-clock operational support. The Mozaik subscription model was also unique — a paid three-month trial converted into a 12-month contract, also paid monthly — and required additional levers of support.

“When we looked at the business operations after acquisition, it was obvious to us that the easiest solution was moving Mozaik to Cleverbridge, because we knew how successful that was for 2020,” said Marchal. “We knew that doing so would fix the points of failure we had identified — automating processes, freeing up a lot of time, and allowing us to successfully scale the business.”

A full migration to Cleverbridge’s platform followed, with a phased rollout aligned to existing contract renewal cycles. Cleverbridge supported Mozaik’s unique billing model by configuring the platform to enable a three-month paid trial that automatically converted into a year-long subscription.

Cleverbridge also worked closely with Cyncly’s core team to ensure continued performance through features like localized cart configurations and Revenue Retention Tools — automated capabilities that recover failed subscription payments through intelligent retries, dunning workflows, and other means. This, combined with best-practice guidance from a dedicated client success team, helped Cyncly strengthen both the stability and resilience of its ecommerce operations.

The results

Cleverbridge has supported Cyncly’s ecommerce evolution for several years, beginning with the 2020 brand and its transition from a manual, high-touch sales model to a streamlined digital experience. That foundation laid the groundwork for continued growth. Most notably, the successful integration of Mozaik has been a standout highlight. From Q1 2024 to Q1 2025, Cyncly saw a 131% year-over-year increase in orders, with Mozaik alone accounting for 81% of the revenue growth.

Cyncly’s overall payment success rate reached an impressive 97%, with the rate for the Mozaik brand climbing to 99% — underscoring the strength of Cleverbridge-powered payment infrastructure. In India, a key expansion market, authorization rates surged from 47% to 88%, thanks to upgraded payment orchestration and the integration of a new acquirer.

Meanwhile, Cleverbridge’s Revenue Retention Tools played a crucial role in boosting recurring revenue, generating 11.9% of Cyncly’s total ecommerce earnings and helping the business strengthen its subscription foundation for the long term.

Operationally, the shift has dramatically reduced manual workload, freeing teams to focus on strategic priorities and customer experience. Former bottlenecks — like Mozaik’s 7,000 manually processed renewals per month — are now distant memories for Cyncly as it continues to scale business operations across products and industries.

Just as important, Cleverbridge has supported Cyncly’s future-facing strategy. With plans to replicate its success in the US across Europe and other regions, while continuing to pursue M&A, Cyncly sees Cleverbridge as a vital partner in making its “Digital First” strategy — in-app transactions, customized onboarding processes, AI-powered ecommerce — a global reality.