Canon Selects cleverbridge to Bring its Virtual Reality Software to Users Around the Globe

With cleverbridge’s solution for global billing and subscription automation, supported by AI-enabled payment processing tools, Canon can secure recurring revenue and support its growing VR user base.

CHICAGO/COLOGNE, Germany (May 3, 2022) – cleverbridge, a front runner in global eCommerce and subscription billing for B2B and B2C organizations, is partnering with Canon Inc., Japanese multinational corporation headquartered in Tokyo, Japan, to manage the global online sales of its software and plug-in for the EOS VR SYSTEM

With cleverbridge’s automated subscription renewal process, supported by AI-enabled payment processing tools, Canon can secure recurring revenue and support its growing user base with an exceptional self-service customer experience. cleverbridge's leading solution for global billing and subscription automation removes friction, optimizes payment acceptance rates, and reduces churn.  

cleverbridge’s flexible platform integrates seamlessly into Canon’s current online sales processes. With targeted localization abilities, Canon offers the VR subscription-based software and plug-in in the U.S., Europe, Asia-Pacific and Japan powered by cleverbridge’s localized payment processing, checkouts in multiple languages, and full compliance with local legislation and taxes.  

“cleverbridge continues to invest in new renewal automation technology that makes it easy for innovative companies to collect recurring revenue from anywhere in the world,” says cleverbridge CEO Wendi Sturgis. “We are thrilled to provide Canon with the tools and services needed to easily manage 10+ million subscription renewals and grow their software products while providing a flawless user experience across the board.” 

Canon’s newly developed VR software application (EOS VR Utility) and plug-in (EOS VR Plug-in for Adobe Premiere Pro) streamline the VR post-production process, enhancing content creators’ experience from input to output. For more information on Canon’s VR software application and plug-in, please visit Canon Imaging App Service Plans. 

With this partnership, Canon joins 300+ leading organizations using cleverbridge to achieve global growth.  


About cleverbridge   
cleverbridge enables B2B and B2C organizations delivering digital products to achieve their goal of growing. closer to their global customers and delivery needs for increased revenue, improved lifetime value, and business transformation. cleverbridge provides global billing solutions for digital goods, online services and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. .   

About Canon 
Canon Inc., headquartered in Tokyo, Japan, is a world-leading innovator and provider of imaging solutions for businesses and consumers. In 1933, Canon’s first trading company, Kwanon was established and a few years later in 1937, Precision Optical Industry Co. Ltd, the predecessor of Canon Inc. was founded. The company now develops, manufactures and sells a wide range of copying machines, printers, cameras, optical products and other products to meet a diverse variety of customer needs. The Canon brand is well recognized and trusted worldwide by individuals, families and in businesses and industrial sectors.