Digital Marketing Specialist – Marketing Automation Programs

About us

Cleverbridge is the smarter way to sell globally. As a premium Merchant of Record (MoR), we simplify global software sales by combining powerful platform capabilities — including payments, subscriptions, taxes, and compliance — with expert services that fuel growth across the entire customer lifecycle. From onboarding and implementation to ongoing optimization and strategic guidance, our team works as an extension of our clients', helping them remove friction, reduce risk, and expand into new markets with confidence.

About the role

We are seeking a detail-oriented and proactive Digital Marketing Specialist to join our Marketing Automation Programs team. This role will support the execution and optimization of marketing automation lifecycle campaign initiatives designed to enhance customer engagement, retention, and conversions. The ideal candidate will combine strong analytical skills with hands-on campaign execution experience and a passion for continuous improvement in digital marketing strategies. 

Your responsibilities

Marketing Automation Program Execution & Optimization 

• Assist with the setup, execution, and monitoring of automated lifecycle campaigns (email workflows such as: renewal, churn prevention, nurture programs, etc. as well as A/B tests and optimizations etc.).
• Analyze campaign performance metrics (open rates, CTRs, conversions, revenue, etc.) and identify optimization opportunities.
• Implement data-driven campaign adjustments in collaboration with the Senior Marketing Manager. 

Client Support & Communication 

• Prepare and deliver performance reports with actionable insights and recommendations.
• Respond to client inquiries related to campaign performance and automation strategy.
• Contribute to strategic discussions on expanding renewal marketing automation programs.
• Support relationships with vendors and external consultants to ensure seamless collaboration. 

Operational Efficiency & Process Improvement 

• Ensure consistency and quality in campaign execution and reporting.
• Identify and implement opportunities to streamline workflows and improve efficiency.
• Maintain data accuracy and reporting integrity for meaningful insights. 

Cross-Functional Collaboration 

• Partner with Sales, Client Success, Development, and Product teams to align campaign automations with broader digital marketing services efforts.
• Support integrated multi-channel campaigns to maximize client outcomes.
• Share client feedback and insights with internal teams to improve strategy and service offerings. 

Market & Industry Awareness 

• Stay current on marketing automation tools, trends, and best practices.
• Participate in training, workshops, and industry events to build expertise.
• Contribute to team thought leadership by sharing innovative ideas and approaches. 

Your background

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3+ years of experience in digital marketing, with a focus on marketing automation.
• Hands-on experience with marketing automation platforms (e.g., WhatCounts, Emarsys, HubSpot, Marketo, or similar).
• Strong analytical skills and proficiency in interpreting campaign performance data.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work cross-functionally. 

Why join us?

• Opportunity to play a key role in driving data-driven marketing automation strategies.
• Collaborative and innovative team environment.
• Exposure to a wide range of digital marketing initiatives and client industries.
• Career growth opportunities within a fast-evolving digital marketing services team. 

What Success looks like in this Role 

• You’ll launch and optimize impactful marketing automation campaigns that drive real results.
• You’ll deliver insights that help clients grow and strengthen long-term relationships.
• You’ll collaborate seamlessly across teams, becoming a trusted voice in marketing automation.
• You’ll make a difference by streamlining processes and bringing fresh ideas for continuous improvement. 

Our benefits

Cleverbridge is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.

At Cleverbridge, we believe in our people and their abilities to drive impact. That's why we offer a competitive salary, flexible working environment, and opportunities for growth and advancement. If you're ready to take the next step in your career, we want you on our team! Apply now and let's build something amazing together.

Still have questions?

Get in touch with us! Whether it’s a role-specific question or a question about life at Cleverbridge, we would love to chat with you and will do our best to respond as quickly as possible.