Skip to Content cleverbridge-logo-base-layer
  • Products
    • Products
      • Platform overview
      • CleverEssentials logo

        Accept payments, manage subscriptions, and ensure global tax compliance.

        • Global Payments
        • Optimized Checkouts
        • Subscription Management
        • Quoting & Invoicing
        • Tax & Compliance
        • Fraud Prevention
        • Reporting & Analytics
      • CleverPartners logo

        Reach new audiences and increase sales with a network of B2B partners.

    • Services
      • Digital Marketing Services

        Run campaigns that convert and retain global customers.

        • Affiliate Marketing
        • Conversion Rate Optimization
        • Retention Marketing
      • Professional Services

        Launch faster and scale further with expert-led setup.

      • Customer Support

        Offload billing support without sacrificing experience.

    • Platform
      • AI
      • Marketplace
      • Integrations
      • Security
  • Solutions
    • By use case
      • Software & SaaS
      • Cybersecurity
      • CAD & Design
      • AI Tools
      • Digital Products
    • By goal
      • Customer Acquisition
      • Customer Growth
      • Customer Retention
      • Operational Efficiency
      • Global Expansion
    • By role
      • Ecommerce
      • Marketing
      • Sales
      • Finance
      • IT & Engineering
    • Solutions Overview

      Solutions for every team and business objective.

    • More
      • What is a Merchant of Record (MoR)?
      • ROI Calculator
  • Pricing
  • Resources
    • Learn
      • Blog
      • Client Stories
        • Ashampoo
        • Parallels
        • Red Hat
        • Shure
        • Suse
        • Verified Client
      • Glossary
      • Authorization Rate Calculator
    • Build
      • Documentation
      • API Reference
      • Status Page
      • Changelog
    • All Resources

      Content to help you grow your digital business in every market.

    • More
      • What is a Merchant of Record (MoR)?
      • Shure Client Story
  • Support
    • Support
      • Help Center
      • Purchase Lookup
    • More
      • What is this charge from Cleverbridge?
      • How do I cancel my subscription?
      • How do I receive a refund?
Log In
Talk to an expert
  • Resources
  • Blog
  • Liberate Your Sales Team From Manual Processes
  • Renewal Automation

Liberate Your Sales Team From Manual Processes

We won’t go on and on about the importance of renewal automation, as we’ve already covered that in this blog series. You know the benefits of …

Written by

Stephanie Duesing
Stephanie Duesing
May 10, 2022 2 min

Share this post

Be the first to get new insights

Subscribe for best practices on optimizing your software business.

Listen to this article

    We won’t go on and on about the importance of renewal automation, as we’ve already covered that  in this blog series. You know the benefits of automating your renewal process, so what can you expect when implementing this long-tail solution in your organization?

    Let your sales team to do their jobs.

    This solution does not replace sales reps. It simply enables them to do their jobs better. They are able to focus on bringing in new customers and cultivating relationships - you know the stuff they're really good at. And bonus! With automation, they still earn commission on the long-tail customer renewals by doing the bare minimum. That's the definition of a win-win. Customers get what they want (an easy self-service process) and sales reps gain more business

    An automated, self-service solution for long-tail customers means that your customers receive the appropriate communication from you at the appropriate time, providing them with an easy renewal process. Before, they had to call multiple times to process their renewal. But now? They can do it all themselves.

    Sales reps are able to personalize communication to their customers, and once a human implement the process, it should work seamlessly and manage itself going forward. And the best part? No manual processes in sight. That means no approaching internal accounting teams for invoice creation and quote sign off. It’s all managed digitally, freeing you from the shackles of heavy administration.

    You will see an impact on revenue.

    Revenue is a word we all like to hear — particularly when it’s paired with the word ‘increased.’. In research conducted by McKinsey & Company, not only are more businesses welcoming artificial intelligence into their processes, but those who have, have seen “an uptick in revenue in the business areas where it is used," and 44% say that AI has reduced costs.

    Why is this? Because it’s easy for customers to get on board with. It upgrades the customer experience. You’re giving them a choice. In this case, it’s choosing to self manage their renewal or speak to a sales rep at any point in their journey.

    To sum up.

    There is always room for improvement when it comes to decreasing churn. And if this is something you’re scratching your head about, improving your long-tail customer’s renewal process is key. You could hire more sales reps to follow up with customers, but that’s just an unnecessary cost, plus you’re still not delivering what B2B customers want.

    Customers want a self-service option when it comes to renewing. Research from McKinsey & Company found that an overwhelming 99% of B2B buyers say they will make a purchase in an end-to-end digital self-serve model.

    Wondering how automation and self-service can improve your long-tail customer’s renewal process? 

    Let's get digital.

     

     

     


      Topic tags
    • Renewal Automation

    Recent Posts

    Explore the blog
    Digital illustration with a dark blue and purple background showing two white icons: a hand holding a heart (care) and a hand holding credit cards (payment).
    Subscription Billing
    Tips for Optimizing Free Trial Conversions
    July 09, 2025 2 min
    B2C eCommerce
    Apple vs. Epic: A Legal Turning Point for In-App Commerce — and What Happens Next
    May 27, 2025 2 min
    Renewal Automation
    Auto-Renewal vs. Renewal Automation: A Primer for Smarter Subscription Management
    May 06, 2025 2 min

    Ready to put recurring revenue growth on autopilot?

    • Talk to an Expert
    Cleverbridge logo
    Subscribe for news & insights
    • Products
      • Platform Overview
      • CleverEssentials
      • CleverPartners
    • Services
      • Digital Marketing Services
      • Professional Services
      • Customer Support
    • Resources
      • Blog
      • Client Stories
      • ROI Calculator
      • Documentation
      • API Reference
      • Status Page
    • Support
      • Help Center
      • What is this charge from Cleverbridge?
    • Company
      • About Cleverbridge
      • Careers
      • Newsroom
      • Referral Program
      • Become a Partner
      • Contact Us
    ©2025 Cleverbridge Inc. All rights reserved.
    • Privacy Policy
    • Cookie List
    • Cookie Settings
    • Legal Info
    • Sitemap