From customer relationships to partner management and more, there's no limit to the functionality you can deliver.
Managing an ecommerce business also means managing an increasing number of key integrations, whether payment gateways, CRM systems, marketing tools, or beyond.
The problem is, ensuring stability and interoperability across a plethora of integrations demands significant time and resources, especially when carried out manually. Meanwhile, 83% of organizations view product integrations as one of their biggest priorities, and with good reason.
So, how does an organization embrace and scale so many imperative integrations, while also preserving their bottom line (e.g., minimizing tech debt) and operational efficiency?
For years, Cleverbridge has facilitated platform integrations through our robust RESTful and GraphQL APIs, along with customized solutions, offered through our Professional Services Team, for clients seeking a white glove experience. These options are great for more complex, high-touch integrations, or for developers adept in implementing APIs.
However, we understand not every client requires complex integrations, nor can they exhaust the IT resources necessary to enable APIs. Many clients prefer a solution that offers speed, ease-of-use, and autonomy — allowing them to focus on key business initiatives.
All-In-One Integration Solution
With Cleverbridge’s Integration Hub, businesses can manage all of their ecommerce activities from one centralized, automated platform. Powered by Workato — a secure, data-driven automation tool that supports 250+ integrations — our Integration Hub currently has out-of-the-box integrations with Salesforce and PartnerStack, with plans to accommodate a lot more in the future.
Available through Cleverbridge’s Subscription Commerce Manager (SCM), the Integration Hub allows you to build and manage product integrations directly within our web-based product interface. This is achieved by linking your architecture to the Integration Hub through “connectors” (e.g., the Cleverbridge Connector, powered by Workato) to configure “recipes” (i.e., automated workflows) that carry out key business functions.
Cleverbridge offers pre-built integrations for essential business systems and applications (e.g., ERP, CRM, marketing platforms), highlighted by these key benefits:
Time to value/market: Thanks to its centralized, self-service model, our Integration Hub allows businesses to launch their ecommerce platforms quicker and easier.
Unified business ecosystem: Eliminate silos and ensure transparency, consistency, and accuracy, through seamlessly connected applications.
Increased automation: Reduce manual effort with automated order updates, subscription management, data synchronization, etc.
Data-driven decision-making: Leverage centralized data for deeper analysis and actionable insights to inform your strategies.
Scalable solutions: Build a feature-ready business with integrations that adapt and grow with your evolving needs.
Integration Hub Use Cases
Here are just a few of the key business workflows you can enable through the Integration Hub.
Customer Relationship Management (CRM): For platforms like Salesforce, the Integration Hub can help generate personalized checkout links for prospects, creating a better customer experience while also leveraging data for post-transaction revenue reporting. Integration Hub also assists with quote generation, subscription management, paid order notifications, and other CRM functions.
Partner Relationship Management (PRM): For platforms like PartnerStack, the Integration Hub can assist with deal creation when cart URLs affiliated with sales partners are generated, ensuring seamless collaboration with your partner ecosystem. You can also set up paid order notifications (updating deal stages, revenue, and metadata) by synching purchases linked to cart URLs.
Marketing Automation: For platforms like Emarsys, the Integration Hub can automatically sync customer data and cart URLs to power targeted marketing campaigns. This enables personalized communication and engagement based on real-time customer activity.
How it Works
The Cleverbridge Integration Hub is easy to set up through your Cleverbridge account. To get it up and running, simply:
- Set up connections between your key business systems and Cleverbridge’s ecommerce products using the out-of-the-box connectors, available directly through the Integration Hub.
- Activate and configure predefined, ready-to-use recipes and customize them to your business process in just minutes — or use our self-service option to create a new recipe from scratch.
- Already using Workato? No problem! We’ll provide you with the Cleverbridge Connector that has been configured to support our standard Rest APIs to help optimize and simplify the integration work by your teams.
What’s Still to Come
While we’re eager to see what the Integration Hub can do for CRMs, PRMs, and your marketing efforts, these integrations are just the tip of the iceberg.
There are a host of other planned integrations, as we continue evolving our Integration Hub to bring more value to your ecommerce business. These integrations further our efforts to reduce complexity, support scalability, and enhance decision-making across critical functions. Upcoming integrations include:
- ERP: Integrating Cleverbridge with leading ERP systems (Netsuite, Microsoft Dynamics 365) will streamline your financial, operational, and customer data management processes.
- Data Warehouses: Run custom subscription analytics directly from your data warehouse (Snowflake, Redshift) by connecting with Cleverbridge subscription and customer data.
- Subscription Management: Sync your existing subscription management tool (Zuora, Chargebee, Recurly) with Cleverbridge to optimize your customer experience and business outcomes.
- Revenue Recognition: Make revenue accounting in your ERP a breeze through software like Leapin, which recognizes revenue generated compliantly through Cleverbridge.
For all of our upcoming integrations, please visit our Cleverbridge Docs page.
Implement Integration Hub Today
With Cleverbridge’s Integration Hub, setting up and managing your ecommerce integrations has never been easier.
With instant access to out-of-the-box integrations, there is no limit to the functionality you can add to your platform, through automated processes that save you time and resources, allowing you to focus on your core business.
We’re also focused on assisting companies looking to replatform (i.e., migrate) to a new ecommerce solution, and in the most quick and efficient way possible. That’s why we offer our Fast Start Implementation, which allows you to connect all of your internal systems to Cleverbridge — now through the Integration Hub — and go live as quickly as one day.
Want to find out just how easy it is to implement our Integration Hub? Interested in migrating to a new ecommerce platform in rapid time? Reach out to your Cleverbridge representative and book a live demo today!
