COVID-19 has created the urgency of having a smart, frictionless, best-in-class ecommerce experience. The lines between B2C and B2B are now blurring. Salespeople across the globe are tapping into more human-centric, educational and flexible tactics to attract, delight and engage today’s buyers. 

There’s no shortage of opportunities —  B2B ecommerce will reach $1.8 trillion by 2023.

So how can you tap into these opportunities? By adjusting and pivoting your tactics to accommodate your customer’s needs.

Ready to learn more?